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Visit Ballarat COOKIE POLICY





Visit Ballarat uses cookies and similar technologies to help provide, protect, and improve the Visit Ballarat website. This policy explains how and why we use these technologies and the choices you have.


What are Cookies?

A cookie is a small data file that is transferred to your device (e.g. your phone or your computer).


For example, a cookie could allow us to recognise your browser, while another could store your preferences. There are two types of cookies used on the Visit Ballarat website:

i) "session cookies" and

ii) "persistent cookies."


Session cookies normally expire when you close your browser, while persistent cookies remain on your device after you close your browser and can be used again the next time you access the Visit Ballarat website.


We also use other technologies with similar functionality to cookies, such as web beacons, pixels, mobile identifiers, and tracking URLs, to obtain non-personal information (as described in the Privacy Policy). For example, our email messages may contain web beacons and tracking URLs to determine whether you have opened a certain message or accessed a certain link.


Why Visit Ballarat Uses These Technologies

We use these technologies for a number of purposes, such as:

i) To enable you to use and access the Visit Ballarat website and the Payment Services.

ii) To enable, facilitate and streamline the functioning of and your access to the Visit Ballarat website.

iii) To better understand how you navigate through and interact with the Visit Ballarat website and to improve the Visit Ballarat website.

iv) To serve you tailored advertising (on the Visit Ballarat website and on third party websites).

v) To show you content (e.g., advertisements) that is more relevant to you.

vi) To monitor and analyse the performance, operation, and effectiveness of the Visit Ballarat website and Visit Ballarat advertisements.

vii) To enforce legal agreements that govern use of the Visit Ballarat website.

viii) For fraud detection and prevention, and investigations.

ix) For purposes of our own customer support, analytics, research, product development, and regulatory compliance.


Third Parties

We may also allow certain business partners to place these technologies on the Visit Ballarat website. These partners use these technologies to:

i) help us analyse how you use the Visit Ballarat website, such as by noting the third party services from which you arrived,

ii) market and advertise Visit Ballarat services to you on the Visit Ballarat website and third party websites,

iii) help us detect or prevent fraud or conduct risk assessments, or

iv) collect information about your activities on the Visit Ballarat website, other sites, and/or the ads you have clicked on.


For example, to help us better understand how people use the Visit Ballarat website, we work with a number of analytics partners, including Google Analytics. To prevent Google Analytics from using your information for analytics, you may install the Google Analytics Opt-Out Browser by Google Analytics Opt-Out.


Online Advertising

Third parties may also use such tracking technologies to serve ads that they believe are most likely to be of interest to you and measure the effectiveness of their ads both on the Visit Ballarat website and on other websites and online services. Targeting and advertising cookies we use may include Google, Facebook, Microsoft, Pinterest, Twitter, Criteo, Adroll and other advertising networks and services we use from time to time. For more information about targeting and advertising cookies and how you can opt out, you can visit the Network Advertising Initiative's opt-out page, the Digital Advertising Alliance's opt-out page. To opt out of Google Analytics for display advertising or customise Google display network ads, you can visit the Google Ads Settings page. To the extent advertising technology is integrated into the Visit Ballarat website and you opt-out of tailored advertising, you may still receive advertising content. In that case, the advertising content will just not be tailored to your interests. Also, we do not control any of these opt-out links and are not responsible for the availability or accuracy of these mechanisms.


Third Party Social Plugins

The Visit Ballarat website may use social plugins provided and operated by third parties, such as Facebook's Like Button. As a result of this, you may send to the third party the information that you are viewing on a certain part of the Visit Ballarat website. If you are not logged into your account with the third party, then the third party may not know your identity. If you are logged in to your account with the third party, then the third party may be able to link information or actions about your interactions with the Visit Ballarat website to your account with them. Please refer to the third party's privacy policies to learn more about its data practices.


Your Choices

Most browsers automatically accept cookies, but you can modify your browser setting to decline cookies by visiting the Help portion of your browser's toolbar.

Flash cookies operate differently than browser cookies, and cookie management tools available in a web browser will not remove flash cookies. To learn more about how to manage flash cookies, you can visit the Adobe website and make changes at the Global Privacy Settings Panel.

Your mobile device may allow you to control cookies through its settings function. Refer to your device manufacturer's instructions for more information.

If you choose to decline cookies, some parts of the Visit Ballarat website may not work as intended or may not work at all.



The City of Ballarat acknowledges the Traditional Custodians of the land we live and work on, the Wadawurrung and Dja Dja Wurrung People, and recognises their continuing connection to the land and waterways. We pay our respects to their Elders past, present and emerging and extend this to all Aboriginal and Torres Strait Islander People.